{"id":70371,"date":"2025-07-30T09:39:35","date_gmt":"2025-07-30T02:39:35","guid":{"rendered":"https:\/\/itsystems.vn\/google-analytics-4-setup-standard-25-07-30\/"},"modified":"2026-07-29T11:25:10","modified_gmt":"2026-07-29T04:25:10","slug":"google-analytics-4-setup-standard-25-07-30","status":"publish","type":"post","link":"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/","title":{"rendered":"Google Analytics 4 Setup Standard A-Z 2025: The Most Detailed Guide"},"content":{"rendered":"<p>Google Analytics 4 (GA4) has become an indispensable web analytics platform for any business looking to gain deeper insights into their customers. If you are new to GA4 or seeking a more detailed <a href=\"https:\/\/itsystems.vn\/en\/website-management\/\" title=\"Google Analytics 4 setup standard\">Google Analytics 4 setup standard<\/a> guide, this article is for you. We will provide an A-Z roadmap, helping you install, configure, and maximize the power of GA4 to make smarter marketing decisions.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">The content of the article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#What_is_GA4_Why_is_it_necessary_to_set_it_up_now\" >What is GA4? Why is it necessary to set it up now?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#What_is_Google_Analytics_4_GA4_Overview_of_the_platform\" >What is Google Analytics 4 (GA4)? Overview of the platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Differences_between_GA4_and_Universal_Analytics_UA\" >Differences between GA4 and Universal Analytics (UA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Benefits_of_switching_to_GA4_Cross-platform_measurement_data_security\" >Benefits of switching to GA4: Cross-platform measurement, data security<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Who_is_GA4_suitable_for_small_businesses_large_enterprises_agencies%E2%80%A6\" >Who is GA4 suitable for? (small businesses, large enterprises, agencies&#8230;)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Preparation_Before_Installing_GA4\" >Preparation Before Installing GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Identify_measurement_and_reporting_goals\" >Identify measurement and reporting goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Check_Google_account_and_access_permissions\" >Check Google account and access permissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Analyze_the_website_platform_WordPress_Shopify_custom_code%E2%80%A6\" >Analyze the website platform (WordPress, Shopify, custom code&#8230;)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Guide_to_Creating_GA4_Account_and_Property\" >Guide to Creating GA4 Account and Property<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Create_a_new_GA4_account_if_you_dont_have_one\" >Create a new GA4 account (if you don&#8217;t have one)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Create_GA4_Property_for_your_websiteapp\" >Create GA4 Property for your website\/app<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Set_up_time_zone_and_currency\" >Set up time zone and currency<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Set_Up_Data_Stream_to_Collect_Data\" >Set Up Data Stream to Collect Data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#What_is_Data_Stream_Types_of_Data_Stream_Web_App\" >What is Data Stream? Types of Data Stream (Web, App)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Create_Data_Stream_for_the_website\" >Create Data Stream for the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Retrieve_Measurement_ID_and_Global_Site_Tag_gtagjs\" >Retrieve Measurement ID and Global Site Tag (gtag.js)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#How_to_Embed_GA4_Code_in_Your_Website\" >How to Embed GA4 Code in Your Website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Embed_gtagjs_directly_into_headerphp_for_custom_coded_websites\" >Embed gtag.js directly into header.php (for custom coded websites)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Use_Google_Tag_Manager_GTM_to_manage_code\" >Use Google Tag Manager (GTM) to manage code<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Install_GA4_via_plugin_for_WordPress_Shopify%E2%80%A6\" >Install GA4 via plugin (for WordPress, Shopify&#8230;)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Check_if_GA4_code_is_functioning\" >Check if GA4 code is functioning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Configure_Important_Events_and_Conversions\" >Configure Important Events and Conversions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#GA4s_automatically_collected_events\" >GA4&#8217;s automatically collected events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Set_up_custom_measurement_events_eg_button_clicks_scrolls\" >Set up custom measurement events (e.g., button clicks, scrolls)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Mark_events_as_conversions_eg_purchases_sign-ups\" >Mark events as conversions (e.g., purchases, sign-ups)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Detailed_guide_on_creating_Event_with_Google_Tag_Manager\" >Detailed guide on creating Event with Google Tag Manager<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Advanced_Configuration_and_Data_Security\" >Advanced Configuration and Data Security<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Set_data_retention_period\" >Set data retention period<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#User_management_and_access_permissions\" >User management and access permissions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Configure_privacy-related_settings_GDPR_Cookie_Consent\" >Configure privacy-related settings (GDPR, Cookie Consent)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Check_Troubleshoot_Common_Issues_Optimize_GA4\" >Check, Troubleshoot Common Issues &#038; Optimize GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Check_real-time_data_Real-time_reports\" >Check real-time data (Real-time reports)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Common_errors_and_how_to_fix_them_data_loss_inaccurate_data\" >Common errors and how to fix them (data loss, inaccurate data)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Optimize_website_speed_so_it_doesnt_affect_GA4\" >Optimize website speed so it doesn&#8217;t affect GA4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#7_Important_Tips_After_Setting_Up_GA4\" >7 Important Tips After Setting Up GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Enable_Google_Signals_to_collect_data_from_logged-in_Google_users\" >Enable Google Signals to collect data from logged-in Google users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Link_GA4_with_Google_Ads_Google_Search_Console\" >Link GA4 with Google Ads, Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Create_custom_reports_as_needed\" >Create custom reports as needed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Set_goals_and_track_effectiveness\" >Set goals and track effectiveness<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#FAQ_%E2%80%93_Answering_Common_Questions_About_GA4\" >FAQ &#8211; Answering Common Questions About GA4<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Summary_of_questions_and_detailed_answers\" >Summary of questions and detailed answers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Summary_of_important_steps\" >Summary of important steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Advice_and_next_steps\" >Advice and next steps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Related_services_from_IT_Systems\" >Related services from IT Systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#When_should_a_business_ask_IT_Systems_for_support\" >When should a business ask IT Systems for support?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Can_IT_Systems_help_review_the_current_environment_before_proposing_a_solution\" >Can IT Systems help review the current environment before proposing a solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Does_this_topic_connect_to_ongoing_IT_operations\" >Does this topic connect to ongoing IT operations?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/itsystems.vn\/en\/google-analytics-4-setup-standard-25-07-30\/#Need_help_applying_this_to_your_business\" >Need help applying this to your business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_GA4_Why_is_it_necessary_to_set_it_up_now\"><\/span>What is GA4? Why is it necessary to set it up now?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Google_Analytics_4_GA4_Overview_of_the_platform\"><\/span>What is Google Analytics 4 (GA4)? Overview of the platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Analytics 4 (GA4) is the next version of Google Analytics, a powerful analytics tool that helps businesses track and analyze web traffic. GA4 introduces new features and improvements over the previous version (Universal Analytics), providing a broader view of user behavior and interactions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Differences_between_GA4_and_Universal_Analytics_UA\"><\/span>Differences between GA4 and Universal Analytics (UA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the main differences between GA4 and UA is how GA4 tracks data. GA4 focuses on events rather than sessions, allowing for more detailed analysis of user actions. This is an important advancement as it helps marketers gain a better understanding of customer behavior across various platforms.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Benefits_of_switching_to_GA4_Cross-platform_measurement_data_security\"><\/span>Benefits of switching to GA4: Cross-platform measurement, data security<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 allows tracking not only web traffic but also from mobile applications. It also integrates powerful data security features, helping businesses comply with privacy regulations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Who_is_GA4_suitable_for_small_businesses_large_enterprises_agencies%E2%80%A6\"><\/span>Who is GA4 suitable for? (small businesses, large enterprises, agencies&#8230;)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 is an ideal choice for all types of businesses, from small to large. In particular, agencies and marketers will find great value from this tool when measuring the effectiveness of online advertising campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Preparation_Before_Installing_GA4\"><\/span>Preparation Before Installing GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Identify_measurement_and_reporting_goals\"><\/span>Identify measurement and reporting goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before starting the installation of GA4, you need to clearly define the goals you want to measure. This will make the setup easier and ensure that you are collecting useful data for analysis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_Google_account_and_access_permissions\"><\/span>Check Google account and access permissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure you have a Google account and the necessary permissions to create and manage a GA4 account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyze_the_website_platform_WordPress_Shopify_custom_code%E2%80%A6\"><\/span>Analyze the website platform (WordPress, Shopify, custom code&#8230;)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 can be easily integrated into various platforms like WordPress or Shopify. Evaluate the platform you are using to choose the most suitable installation method.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guide_to_Creating_GA4_Account_and_Property\"><\/span>Guide to Creating GA4 Account and Property<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_new_GA4_account_if_you_dont_have_one\"><\/span>Create a new GA4 account (if you don&#8217;t have one)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To get started, you need to create a new GA4 account in Google Analytics. Choose the <strong>Create Account<\/strong> option and fill in the necessary information.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_GA4_Property_for_your_websiteapp\"><\/span>Create GA4 Property for your website\/app<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Next, you will create a new Property for your website or application. This Property will contain all related analytics data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_up_time_zone_and_currency\"><\/span>Set up time zone and currency<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When creating a Property, make sure to set the correct time zone and currency so that the data is accurately recorded.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_Up_Data_Stream_to_Collect_Data\"><\/span>Set Up Data Stream to Collect Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Data_Stream_Types_of_Data_Stream_Web_App\"><\/span>What is Data Stream? Types of Data Stream (Web, App)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data Stream is the way GA4 collects data from different sources. There are two types of Data Stream: for the web and for mobile applications.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_Data_Stream_for_the_website\"><\/span>Create Data Stream for the website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this step, you will create Data Stream for your website. Choose the appropriate type of Data Stream and enter the website&#8217;s URL.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Retrieve_Measurement_ID_and_Global_Site_Tag_gtagjs\"><\/span>Retrieve Measurement ID and Global Site Tag (gtag.js)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After completing this, you will receive the Measurement ID and the gtag.js code needed to integrate into your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Embed_GA4_Code_in_Your_Website\"><\/span>How to Embed GA4 Code in Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Embed_gtagjs_directly_into_headerphp_for_custom_coded_websites\"><\/span>Embed gtag.js directly into header.php (for custom coded websites)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are using a custom coded website, you can embed the gtag.js code into the header.php file of your site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Google_Tag_Manager_GTM_to_manage_code\"><\/span>Use Google Tag Manager (GTM) to manage code<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Tag Manager is a great solution for managing GA4 code. You can easily add and edit codes without changing the website&#8217;s code.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Install_GA4_via_plugin_for_WordPress_Shopify%E2%80%A6\"><\/span>Install GA4 via plugin (for WordPress, Shopify&#8230;)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For platforms like WordPress, you can use plugins to quickly install GA4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_if_GA4_code_is_functioning\"><\/span>Check if GA4 code is functioning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, check if the GA4 code is functioning on your website by using the <strong>Real-Time<\/strong> tool in GA4.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Configure_Important_Events_and_Conversions\"><\/span>Configure Important Events and Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"GA4s_automatically_collected_events\"><\/span>GA4&#8217;s automatically collected events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 can automatically collect some events such as page views, scroll events, and more. This gives you an overall view of user behavior.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_up_custom_measurement_events_eg_button_clicks_scrolls\"><\/span>Set up custom measurement events (e.g., button clicks, scrolls)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To track specific actions, you can set up custom events such as button clicks or scrolls.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mark_events_as_conversions_eg_purchases_sign-ups\"><\/span>Mark events as conversions (e.g., purchases, sign-ups)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Important events like purchases or sign-ups can be marked as conversions to track the effectiveness of marketing campaigns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Detailed_guide_on_creating_Event_with_Google_Tag_Manager\"><\/span>Detailed guide on creating Event with Google Tag Manager<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To create effective custom events, you can use Google Tag Manager. A detailed guide will help you do this quickly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advanced_Configuration_and_Data_Security\"><\/span>Advanced Configuration and Data Security<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Set_data_retention_period\"><\/span>Set data retention period<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 allows you to set a data retention period to ensure optimal storage space, as well as comply with data security regulations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"User_management_and_access_permissions\"><\/span>User management and access permissions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can manage users and access permissions to ensure the security of your GA4 account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Configure_privacy-related_settings_GDPR_Cookie_Consent\"><\/span>Configure privacy-related settings (GDPR, Cookie Consent)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 provides options to set privacy settings, helping you comply with regulations such as GDPR.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Check_Troubleshoot_Common_Issues_Optimize_GA4\"><\/span>Check, Troubleshoot Common Issues &#038; Optimize GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Check_real-time_data_Real-time_reports\"><\/span>Check real-time data (Real-time reports)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use real-time reporting to monitor the number of active users on the website at the current moment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Common_errors_and_how_to_fix_them_data_loss_inaccurate_data\"><\/span>Common errors and how to fix them (data loss, inaccurate data)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Some common errors in GA4 may include data loss or inaccuracies. Make sure to regularly check and address any issues promptly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Optimize_website_speed_so_it_doesnt_affect_GA4\"><\/span>Optimize website speed so it doesn&#8217;t affect GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Website speed also affects GA4&#8217;s data collection capabilities. Ensure that your website loads quickly to avoid interrupting data collection.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Important_Tips_After_Setting_Up_GA4\"><\/span>7 Important Tips After Setting Up GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Enable_Google_Signals_to_collect_data_from_logged-in_Google_users\"><\/span>Enable Google Signals to collect data from logged-in Google users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google Signals helps you collect additional data about users logged into their Google accounts, providing valuable insights for analysis.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_GA4_with_Google_Ads_Google_Search_Console\"><\/span>Link GA4 with Google Ads, Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ensure to link GA4 with other Google accounts like Google Ads and Google Search Console for more comprehensive information about advertising campaign performance.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_custom_reports_as_needed\"><\/span>Create custom reports as needed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>GA4 allows you to create custom reports to track performance in the way you desire.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Set_goals_and_track_effectiveness\"><\/span>Set goals and track effectiveness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, set clear goals and track effectiveness to adjust your marketing strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQ_%E2%80%93_Answering_Common_Questions_About_GA4\"><\/span>FAQ &#8211; Answering Common Questions About GA4<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Summary_of_questions_and_detailed_answers\"><\/span>Summary of questions and detailed answers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you have questions about GA4, check the FAQ section below to find answers to the most common questions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Summary_of_important_steps\"><\/span>Summary of important steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Setting up Google Analytics 4 (GA4) is not difficult if you follow the steps outlined above correctly. From creating an account to configuring events, each step is crucial for you to collect useful data.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advice_and_next_steps\"><\/span>Advice and next steps<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don&#8217;t forget to regularly check and optimize your use of GA4 to maximize the effectiveness of this tool. To learn more details, you can refer to <a href=\"https:\/\/measureschool.com\/google-analytics-4-setup\/\" title=\"Google Analytics 4 setup standard\" target=\"_blank\" rel=\"noopener\">Google Analytics 4 setup standard<\/a> from reputable sources.<\/p>\n<p><!-- its-deep-aio-en-related-2026-07-27 --><\/p>\n<section class=\"its-deep-aio-related\" aria-label=\"Related IT Systems services\">\n<h2><span class=\"ez-toc-section\" id=\"Related_services_from_IT_Systems\"><\/span>Related services from IT Systems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your team is dealing with this issue in a live business environment, these services can help you move from diagnosis to a stable operating process.<\/p>\n<ul>\n<li><a href=\"https:\/\/itsystems.vn\/en\/microsoft-business-licensing\/microsoft-windows-licensing\/\">Windows licensing for business<\/a><\/li>\n<li><a href=\"https:\/\/itsystems.vn\/en\/microsoft-business-licensing\/windows-license-pricing\/\">Windows license pricing<\/a><\/li>\n<li><a href=\"https:\/\/itsystems.vn\/en\/it-services-for-businesses\/it-support-services\/\">IT support services<\/a><\/li>\n<\/ul>\n<\/section>\n<p><!-- its-deep-aio-en-faq-2026-07-27 --><\/p>\n<section class=\"its-deep-aio-faq\" aria-label=\"Frequently asked questions\">\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"When_should_a_business_ask_IT_Systems_for_support\"><\/span>When should a business ask IT Systems for support?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask for support when the issue affects users, business data, security, licensing compliance, service availability or daily operations. A short technical review often prevents repeated incidents and hidden costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_IT_Systems_help_review_the_current_environment_before_proposing_a_solution\"><\/span>Can IT Systems help review the current environment before proposing a solution?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. IT Systems can review the current setup, identify risks, map the issue to the right service scope and recommend a practical next step for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_this_topic_connect_to_ongoing_IT_operations\"><\/span>Does this topic connect to ongoing IT operations?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In most cases, yes. Problems around software, cloud, endpoint, network, backup or security should be connected to a broader IT operations plan instead of being handled as isolated incidents.<\/p>\n<\/section>\n<p><!-- its-deep-aio-en-cta-2026-07-27 --><\/p>\n<section class=\"its-deep-aio-cta\" aria-label=\"Contact IT Systems\">\n<h2><span class=\"ez-toc-section\" id=\"Need_help_applying_this_to_your_business\"><\/span>Need help applying this to your business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IT Systems Vietnam can help assess the issue, recommend the right service path and support implementation for your team.<\/p>\n<p><a class=\"button\" href=\"https:\/\/itsystems.vn\/en\/contact-it-systems-vietnam\/\">Contact IT Systems<\/a> <a class=\"button\" href=\"https:\/\/itsystems.vn\/en\/it-services-for-businesses\/it-support-services\/\">View IT support services<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) has become an indispensable web analytics platform for any business looking to gain deeper insights into their customers. If you are new to GA4 or seeking a more detailed Google Analytics 4 setup standard guide, this article is for you. We will provide an A-Z roadmap, helping you install, configure, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"Google Analytics 4 setup standard","rank_math_title":"Google Analytics 4 Setup Standard A-Z 2025: The Most Detailed Guide","rank_math_description":"Google Analytics 4 setup standard is a crucial foundation for modern businesses.","rank_math_robots":"","rank_math_canonical_url":"","rank_math_schema":"","footnotes":""},"categories":[1344,2149],"tags":[],"class_list":["post-70371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en","category-website-service"],"wpml_current_locale":"en_US","wpml_translations":{"vi_VN":{"locale":"vi_VN","id":70368,"slug":"google-analytics-4-setup-chuan-25-07-30","post_title":"Google Analytics 4 Setup Chu\u1ea9n A-Z 2025: H\u01b0\u1edbng D\u1eabn Chi Ti\u1ebft Nh\u1ea5t","href":"https:\/\/itsystems.vn\/google-analytics-4-setup-chuan-25-07-30\/"}},"_links":{"self":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts\/70371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/comments?post=70371"}],"version-history":[{"count":2,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts\/70371\/revisions"}],"predecessor-version":[{"id":85864,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts\/70371\/revisions\/85864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/media\/70369"}],"wp:attachment":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/media?parent=70371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/categories?post=70371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/tags?post=70371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}