{"id":69989,"date":"2025-07-20T14:19:20","date_gmt":"2025-07-20T07:19:20","guid":{"rendered":"https:\/\/itsystems.vn\/optimizing-user-experience-ux-25-07-20\/"},"modified":"2026-07-29T11:38:51","modified_gmt":"2026-07-29T04:38:51","slug":"optimizing-user-experience-ux-25-07-20","status":"publish","type":"post","link":"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/","title":{"rendered":"2024 Optimizing UX: In-Depth Guide to Increase Conversion &#038; Boost SEO"},"content":{"rendered":"<div>\n<p>Did you know that in the modern SEO world, <a href=\"https:\/\/itsystems.vn\/en\/it-services-for-businesses\/it-support-services\/\" title=\"Optimizing User Experience\">optimizing user experience (UX)<\/a> is not just an option but a vital factor? Google is becoming increasingly intelligent in evaluating the actual user experience on websites, and those that provide the best UX will be prioritized. This article will take you deep into the world of UX, providing the knowledge and tools necessary to turn your website into a machine that attracts and retains customers.<\/p>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">The content of the article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#1_What_is_User_Experience_UX_Optimization_Why_is_Optimizing_UX_Important\" >1. What is User Experience (UX) Optimization? Why is Optimizing UX Important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Understanding_user_experience_UX_simply\" >Understanding user experience (UX) simply<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#The_importance_of_UX_in_the_current_context_of_SEO\" >The importance of UX in the current context of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#How_does_UX_affect_business_success_Case_study\" >How does UX affect business success? (Case study)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#2_UX_and_SEO_The_Close_Relationship\" >2. UX and SEO: The Close Relationship<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#How_does_Google_evaluate_UX_RankBrain_Core_Web_Vitals_etc\" >How does Google evaluate UX? (RankBrain, Core Web Vitals, etc.)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#UX_metrics_that_directly_impact_SEO_rankings\" >UX metrics that directly impact SEO rankings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Building_a_UX_strategy_to_improve_sustainable_SEO\" >Building a UX strategy to improve sustainable SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#3_Optimizing_User_Experience_UX_Important_Metrics_to_Monitor\" >3. Optimizing User Experience (UX): Important Metrics to Monitor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Bounce_Rate_Analysis_and_Improvement_Methods\" >Bounce Rate: Analysis and Improvement Methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Time_on_Page_Tips_to_Increase_Interaction_Time\" >Time on Page: Tips to Increase Interaction Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Pages_per_Session_Effective_Website_Navigation\" >Pages per Session: Effective Website Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Page_Speed_Optimize_to_Retain_Users\" >Page Speed: Optimize to Retain Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Conversion_Rate_UX_and_Customer_Journey\" >Conversion Rate: UX and Customer Journey<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#4_Checklist_20_Practical_Solutions_for_Optimizing_User_Experience_UX\" >4. Checklist: 20+ Practical Solutions for Optimizing User Experience (UX)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Design_Navigation\" >Design &#038; Navigation:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Related_services_from_IT_Systems\" >Related services from IT Systems<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#FAQ\" >FAQ<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#When_should_a_business_ask_IT_Systems_for_support\" >When should a business ask IT Systems for support?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Can_IT_Systems_help_review_the_current_environment_before_proposing_a_solution\" >Can IT Systems help review the current environment before proposing a solution?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Does_this_topic_connect_to_ongoing_IT_operations\" >Does this topic connect to ongoing IT operations?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/itsystems.vn\/en\/optimizing-user-experience-ux-25-07-20\/#Need_help_applying_this_to_your_business\" >Need help applying this to your business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_What_is_User_Experience_UX_Optimization_Why_is_Optimizing_UX_Important\"><\/span>1. What is User Experience (UX) Optimization? Why is Optimizing UX Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Understanding_user_experience_UX_simply\"><\/span>Understanding user experience (UX) simply<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>User experience (UX) is the sum of feelings and thoughts users have when interacting with a product or service, including websites. Optimizing UX not only improves user satisfaction but also creates value for businesses.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"The_importance_of_UX_in_the_current_context_of_SEO\"><\/span>The importance of UX in the current context of SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In an increasingly competitive SEO landscape, optimizing user interaction with websites is essential. Google is increasingly using UX factors such as page load speed, bounce rate, and time on site to evaluate website quality. Websites with good UX tend to have higher conversion rates and retain customers longer.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"How_does_UX_affect_business_success_Case_study\"><\/span>How does UX affect business success? (Case study)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We can examine a <a href=\"https:\/\/seongon.com\/blog\/seo\/trai-nghiem-nguoi-dung-ux-va-moi-quan-he-mat-thiet-voi-seo.html\" title=\"Optimizing User Experience\" target=\"_blank\" rel=\"noopener\">case study<\/a> from a large e-commerce company where improving UX led to a dramatic increase in conversion rate from 2% to 5% within 6 months. This demonstrates that improving user experience not only brings short-term benefits but can also lead to long-term growth for the business.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_UX_and_SEO_The_Close_Relationship\"><\/span>2. UX and SEO: The Close Relationship<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"How_does_Google_evaluate_UX_RankBrain_Core_Web_Vitals_etc\"><\/span>How does Google evaluate UX? (RankBrain, Core Web Vitals, etc.)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google is currently using many complex algorithms, such as RankBrain and Core Web Vitals, to determine the user experience on websites. Factors such as page load speed, mobile-friendliness, and ease of navigation all play a vital role in a website&#8217;s UX score.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"UX_metrics_that_directly_impact_SEO_rankings\"><\/span>UX metrics that directly impact SEO rankings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Metrics such as time on page, bounce rate, and pages\/session all influence how Google ranks websites. A website with good UX typically retains users longer and reduces bounce rate, thereby improving search rankings.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Building_a_UX_strategy_to_improve_sustainable_SEO\"><\/span>Building a UX strategy to improve sustainable SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>To build an effective UX strategy, businesses need to clearly identify their target audience and study user behavior. From there, they can propose design solutions and develop content aimed at optimizing user experience, consequently improving sustainable SEO.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_Optimizing_User_Experience_UX_Important_Metrics_to_Monitor\"><\/span>3. Optimizing User Experience (UX): Important Metrics to Monitor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Bounce_Rate_Analysis_and_Improvement_Methods\"><\/span>Bounce Rate: Analysis and Improvement Methods<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A high bounce rate may indicate that users are not finding the information they need. To improve, businesses should optimize content and page design to make it more engaging. Adding interactive elements and useful information can help retain readers longer.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Time_on_Page_Tips_to_Increase_Interaction_Time\"><\/span>Time on Page: Tips to Increase Interaction Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A high time on page indicates that users are interested in the content. To optimize this rate, use images, videos, and interactive content to capture user attention.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Pages_per_Session_Effective_Website_Navigation\"><\/span>Pages per Session: Effective Website Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number of pages users visit in a session adjusts the effectiveness of navigation. Clear navigation with a logical structure can encourage users to explore additional pages.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Page_Speed_Optimize_to_Retain_Users\"><\/span>Page Speed: Optimize to Retain Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Page load speed is one of the most important factors in keeping users engaged. Use tools like Google PageSpeed Insights to check and improve page load speed effectively.<\/p>\n<\/div>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Conversion_Rate_UX_and_Customer_Journey\"><\/span>Conversion Rate: UX and Customer Journey<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Improving UX directly impacts the conversion rate. A user-friendly, easy-to-use design and clear content help users easily take desired actions, thereby increasing conversion rates.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"4_Checklist_20_Practical_Solutions_for_Optimizing_User_Experience_UX\"><\/span>4. Checklist: 20+ Practical Solutions for Optimizing User Experience (UX)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"Design_Navigation\"><\/span>Design &#038; Navigation:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Clear, user-friendly navigation<\/li>\n<li>Website<br \/>\n<!-- its-deep-aio-en-related-2026-07-27 --><\/p>\n<section class=\"its-deep-aio-related\" aria-label=\"Related IT Systems services\">\n<h2><span class=\"ez-toc-section\" id=\"Related_services_from_IT_Systems\"><\/span>Related services from IT Systems<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your team is dealing with this issue in a live business environment, these services can help you move from diagnosis to a stable operating process.<\/p>\n<ul>\n<li><a href=\"https:\/\/itsystems.vn\/en\/microsoft-business-licensing\/microsoft-windows-licensing\/\">Windows licensing for business<\/a><\/li>\n<li><a href=\"https:\/\/itsystems.vn\/en\/microsoft-business-licensing\/windows-license-pricing\/\">Windows license pricing<\/a><\/li>\n<li><a href=\"https:\/\/itsystems.vn\/en\/it-services-for-businesses\/it-support-services\/\">IT support services<\/a><\/li>\n<\/ul>\n<\/section>\n<p><!-- its-deep-aio-en-faq-2026-07-27 --><\/p>\n<section class=\"its-deep-aio-faq\" aria-label=\"Frequently asked questions\">\n<h2><span class=\"ez-toc-section\" id=\"FAQ\"><\/span>FAQ<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"When_should_a_business_ask_IT_Systems_for_support\"><\/span>When should a business ask IT Systems for support?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ask for support when the issue affects users, business data, security, licensing compliance, service availability or daily operations. A short technical review often prevents repeated incidents and hidden costs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_IT_Systems_help_review_the_current_environment_before_proposing_a_solution\"><\/span>Can IT Systems help review the current environment before proposing a solution?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. IT Systems can review the current setup, identify risks, map the issue to the right service scope and recommend a practical next step for your business.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Does_this_topic_connect_to_ongoing_IT_operations\"><\/span>Does this topic connect to ongoing IT operations?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In most cases, yes. Problems around software, cloud, endpoint, network, backup or security should be connected to a broader IT operations plan instead of being handled as isolated incidents.<\/p>\n<\/section>\n<p><!-- its-deep-aio-en-cta-2026-07-27 --><\/p>\n<section class=\"its-deep-aio-cta\" aria-label=\"Contact IT Systems\">\n<h2><span class=\"ez-toc-section\" id=\"Need_help_applying_this_to_your_business\"><\/span>Need help applying this to your business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>IT Systems Vietnam can help assess the issue, recommend the right service path and support implementation for your team.<\/p>\n<p><a class=\"button\" href=\"https:\/\/itsystems.vn\/en\/contact-it-systems-vietnam\/\">Contact IT Systems<\/a> <a class=\"button\" href=\"https:\/\/itsystems.vn\/en\/it-services-for-businesses\/it-support-services\/\">View IT support services<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that in the modern SEO world, optimizing user experience (UX) is not just an option but a vital factor? Google is becoming increasingly intelligent in evaluating the actual user experience on websites, and those that provide the best UX will be prioritized. This article will take you deep into the world of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"Optimizing User Experience (UX)","rank_math_title":"2024 Optimizing UX: In-Depth Guide to Increase Conversion & Boost SEO","rank_math_description":"Optimizing user experience (UX) helps increase conversion and effectively improve SEO rankings.","rank_math_robots":"","rank_math_canonical_url":"","rank_math_schema":"","footnotes":""},"categories":[1344,2149],"tags":[],"class_list":["post-69989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en","category-website-service"],"wpml_current_locale":"en_US","wpml_translations":{"vi_VN":{"locale":"vi_VN","id":69986,"slug":"toi-uu-trai-nghiem-nguoi-dung-ux-25-07-20","post_title":"[2024] T\u1ed1i \u01afu UX: H\u01b0\u1edbng D\u1eabn Chuy\u00ean S\u00e2u T\u0103ng Chuy\u1ec3n \u0110\u1ed5i & B\u1ee9t Ph\u00e1 SEO","href":"https:\/\/itsystems.vn\/toi-uu-trai-nghiem-nguoi-dung-ux-25-07-20\/"}},"_links":{"self":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts\/69989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/comments?post=69989"}],"version-history":[{"count":2,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts\/69989\/revisions"}],"predecessor-version":[{"id":86051,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/posts\/69989\/revisions\/86051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/media\/69987"}],"wp:attachment":[{"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/media?parent=69989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/categories?post=69989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/itsystems.vn\/en\/wp-json\/wp\/v2\/tags?post=69989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}